What we are
Vietnam's No. 1 premium baby-food brand
55+ SKUs across weaning staples, baby snacks and baby seasoning. Early-life nutrition is all we do.
Vietnam's No 1
Premium Baby Food Brand
60% of Vietnam's premium weaning market. From a single product to the brand mothers ask for by name.
The 3-minute version
Everything a distributor needs to know, in five lines.
The proof
60% premium-segment share
5,000+ stores in all 63 provinces · 3,500+ online orders a day · 56% repurchase rate.
It travels
Myanmar launch
Zero to 1,000+ stores in six months. Distributor reordered by month two.
The model
One exclusive distributor per market
Our full launch machine comes behind you. Philippines, Malaysia, Thailand and Laos are open.
Next step
A 15-minute call
NDA, then fact pack and pricing. WhatsApp replies within 48 hours.
The rest of this page is the evidence — for when you have more than three minutes.
The record
Claims are cheap. Here is the evidence.
Every number below carries its source and timeframe. That is how we run the company — and how we will run your market.
Platform category rankings | 2024–25
No.1
E-commerce baby food brand
Facebook
TikTok
Shopee
Market Data | 2025
60%
Premium weaning market share
Mămmy60%
Other40%
Source: Metric VN | 2025
CRM COHORT
56%
Customer repurchase rate
6 months2025
12 months2025
Third-party ranking
Ranked #1 by TikTok Shop
12.12 Mega Sale — Mother & Baby category, Vietnam. Ranked above KidsPlaza and Bibo Mart. Their ranking, not ours.
Stocked By Vietnam's Top Retailers
5,000+
Retail stores Across 63 provinces
2M+
Orders delivered To Vietnamese Families
3,500+
Online orders Per day
The record
Won online.
Then went everywhere
Three moves, in order. The same sequence we now run in export markets.
Step 1
Own the conversation
We built the No. 1 baby-food presence on TikTok, Shopee and Facebook — where Vietnamese mothers actually decide. Demand came before shelf space, not after.
Step 2
Convert demand into shelves
Retailers stock what customers ask for. Online pull opened 5,000+ store doors across every province — including Vietnam's toughest premium chains.
Step 3
Take the premium segment
Not the cheapest, not the loudest — the most trusted. Six in ten premium weaning purchases in Vietnam are Mămmy. Repurchase, not promotion, holds that share.
Campaigns that
multiply sell-out
Display towers, KOL livestreams and gift-with-purchase campaigns have multiplied store sell-out four-fold. This machine travels with the brand into every new market.
The focus
Early-life nutrition.
The first 1,000 days. That is all we do.
Step 1
First Spoons
6–8 months
- Organic baby rice & rice-milk porridge
- Premium 9-grain & cereal sets
- Baby-safe cooking oils
Organic baby rice & rice-milk porridge
Step 2
Finger Foods
8–12 months
- Teething puffs & BLW starter range
- Mini bites & teething wafers
- Freeze-dried yogurt & fruit
Step 3
Family Meals
12–24 months
- Baby seasoning — fish sauce, soy, cheese powder
- Vegetable noodles & porridge mixes
- Ready-to-make cake & pancake mixes
Why we win
"Mămmy exists to empower every parent to
nurture a healthier, brighter next generation
through science."
Science that ends up on a spoon — not on a poster.
Our founder wrote Vietnam's best-selling infant-nutrition book.
A national bestseller on Tiki for two consecutive years — the weaning guide trusted by millions of Vietnamese mothers. The market validated our expertise before we asked it to.
National bestseller
On Tiki for two years
Trusted by
Millions of mothers
Built to be audited
Certified. Inspected. Ready for your regulators.
Every batch is tested before release, with a full documentation trail prepared for each destination market.
Two manufacturing facilities in Vietnam
Certificates of analysis, origin and free sale are prepared per shipment. When your food-safety authority asks, the file is already on the table.
2021
Established
180+
Team members
2
Manufacturing facilities
55+
SKUs in market
HCMC
Headquarters — Vietnam
Beyond Vietnam
Our export destination
The playbook already travels.
Partnership model
The deal, plainly.
Every number carries its source and timeframe. That is how we run the company — and how we will run your market.
From first call to shelf — typically one quarter
1Intro call — 15 minutes
Your market, your coverage, our fit. No deck, no ceremony.
2NDA → fact pack + pricing
Full export fact pack, price structure, certificates and trade references.
3Samples + market plan
Product in your hands. A launch plan workshopped for your channels.
4MOU, first order, launch
Exclusivity signed. First container moving. Launch campaign live in 90 days.