01
Medical review, by stage
Paediatricians and nutrition specialists review every formulation against the needs of each development stage — protein, vitamins and minerals balanced per age, not per marketing brief.
The Company
The Company
Behind The Brand
Who we are, how we work — and the facts a due-diligence file needs.
Why we exist
It started with an
uncomfortable finding.
In The Lancet, one of the world's leading medical journals, our founder read a finding she couldn't put down: Asian children are born with the same potential as children anywhere — yet many fall behind in their first two years, and malnutrition during the weaning window can leave consequences that last a lifetime.
She was a new mother at the time. In 2021, she and a founding team of medical doctors built Mămmy to close that gap: weaning food designed for Asian babies' bodies, palates and feeding habits — and held to standards a regulator can audit.
Four years later, Mămmy is Vietnam's premium category leader. The reason hasn't changed.
“Mămmy exists to empower every parent to nurture a healthier, brighter next generation through science.”
Our purpose
The founder
Phạm Thị Dung
Founder & CEO, Mămmy Vietnam
A founder who wrote the book on her own category — literally — and then built the company that leads it.
Author of Vietnam's best-selling infant-nutrition guide
A national bestseller on Tiki, two consecutive years.
Built the premium category leader in four years
From first product to 60% of Vietnam's premium weaning segment.
Backed by a founding team of medical doctors
Clinical training behind every formulation decision — and a standing medical advisory board.
How We Work
Four rules. Every product.
No exceptions.
02
Farm-inspected sourcing
Ingredients come from organic or VietGAP / GlobalGAP-certified farms. We inspect growing conditions and harvests ourselves — before a contract, and after.
03
Certified manufacturing
Ingredients come from organic or VietGAP / GlobalGAP-certified farms. We inspect growing conditions and harvests ourselves — before a contract, and after.
04
Tested, then traceable
Nutrition and microbiological testing per batch. No preservatives, no harmful additives. A QR code on every pack traces the product back to its source.
Media Coverage
Don't take our word for it.
Vietnam's national media has covered the Mămmy story for years. The links below open the original articles.
Highlighted Mămmy's in-house expert team and standards-grade testing lab, noting product quality clearly above the market average.
VTV2022
National broadcaster
Profiled how Mămmy won over the market's most demanding customers — young children — with premium ingredients and high micronutrient content.
VietnamNet
National daily
Covered Mămmy's positioning as Vietnam's leading mother-and-baby brand and its 16-nutrient framework for early development.
Tiền Phong
National daily
Reported on month-by-month product design and micronutrient fortification — changes it described as rippling across the whole industry.
Người Đưa Tin
News outlet
Traced the brand's history and range — organic porridge grains, weaning oils, cheese, premium seasonings and snacks trusted by Vietnamese mothers.
24H
News outlet
Ongoing coverage of the first-1,000-days feeding approach and expert commentary on Mămmy's weaning-oil category.
aFamily · Eva2024
Parenting media
The File
Company facts,
on the record.
The story is above. This is the file — the details your legal and finance team will ask for, published here so they don't have to.
- Legal entity
- CÔNG TY TNHH MĂMMY VIỆT NAM (Mămmy Vietnam Co., Ltd.)
- Business registration
- No. 0316964191 — issued 29 September 2021, Ho Chi Minh City Department of Planning & Investment
- Headquarters
- 112/11–13 Nguyễn Văn Hưởng, An Khánh, Ho Chi Minh City, Vietnam
- Manufacturing
- Two facilities. Mămmy Bình Dương — 329 Hưng Định 24, Thuận An, Bình Dương; second facility details shared in due diligence
- Team
- 180+ people — production, R&D, quality, sales and a 20+ person marketing team
- Portfolio
- 55+ SKUs across the first 1,000 days — weaning foods, snacks, seasonings and meal bases
- Certifications
- ISO 22000 · HACCP · GMP · Halal (scope per SKU) · FDA-registered facility (U.S.)
- Home Market
- No.1 premium baby food brand, Vietnam — 60% premium segment share, 5,000+ stores, every province
- Export
- Myanmar (established, 1,000+ stores) · Cambodia (launch in progress, 2026) · further markets open — see market status
